PROJECTS
SPORTMAX | MFW | SEPTEMBER 2026
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SPORTMAXMFW | SEPTEMBER 2026

FASHION · 2026

On 25 September 2026, at half past eleven in the morning, Sportmax showed its Spring Summer 2027 collection in the courtyard of Palazzo Litta, on Corso Magenta in Milan. Blearred designed the lighting.

The courtyard was laid in white and the runway ran under the porticoes, past guests seated between the columns. The collection was built on layers you can see through, sheer organza over cotton slips.

A morning show in the open shares the stage with daylight, and daylight changes with every cloud. It falls hard on the white floor and leaves the porticoes in shade. The work was to balance the show light against it. Slim vertical panels on stands stood along the colonnade, bright enough to carry the faces under the arches and soft enough not to fight the open sky.

For Blearred, Ivan Russo and Matteo Masini were lighting designers, and Matteo Moro operated the show.

Photos courtesy of Random Production, by Camilla Dalla Costa.

The sky was the one fixture nobody could focus.

CREDITS

Blearred Team

Lighting Designers
Ivan Russo, Matteo Masini
Lighting Operator
Matteo Moro
FULL CREDITS (1)

Creative Team

Lighting Design
Blearred Milano srl