PROJECTS
ETRO | MFW | SEPTEMBER 2026
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ETROMFW | SEPTEMBER 2026

FASHION · 2026

On 23 September 2026, at seven in the evening, Etro showed its Spring Summer 2027 collection at The Mall in Milan. Blearred designed the lighting.

Dry grasses stood down the middle of the runway, in a long bank and in sheaves taller than the models, and the looks passed on both sides of them.

The lighting followed a single sunset. One GODOX MG6K, low in a far corner of the hall, was the sun. During the walk-in it sent a raking beam down the whole length of the room and slowly turned warmer and lower. Sixty narrow 8° beams fell on the grasses and lit some stems while leaving others in shadow. By the time the first look came out the evening had fallen, and 200 fresnels with barn doors kept the light to the edges of the runway.

For Blearred, Ivan Russo and Matteo Masini wrote the lighting concept, Matteo Masini drew the plot, Matteo De Salvia operated the show and Jordan Babev supervised it.

Courtesy of Random Productions.

One light made the evening.

CREDITS

Blearred Team

Lighting Concept
Ivan Russo, Matteo Masini
Lighting Plot
Matteo Masini
Lighting Operator
Matteo De Salvia
Supervisor
Jordan Babev
FULL CREDITS (1)

Creative Team

Lighting Design
Blearred Milano srl